Today, you would be hard pressed to not be on Social Media in one way or another. I do have a few die hard friends from high school, who have drawn the line and refuse to join the Social Media revolution. However, for the most part, everyone is a little bit connected.
On a business level, it is crucial that you are connected to Social Media and connect with your customers, your members, your clients and your prospects. What are your favorite Social Media outlets?
I have a few. it really depends on what I am posting and what I am trying to achieve. Some are specifically for fun and others are more in line with my business.
Each platform has their pros and cons, let’s take a look at a few and see how they can work for you and your business.
Facebook – Seems to be the Big Daddy of Social Media. Literally, everyone and their mother is on Facebook. So for a business stand point, the impact Facebook can have on your business is HUGE!
I have my personal page on Facebook, which has a mixture of friends and family, as well as, current members in my business. I don’t really use my personal page a s a selling page. I only share about my business on my personal page, if I feel like it is extremely important.
I also have a business page, which is a public format, here is where I post all my business content. And finally I have 2 group pages for my members. One for product users and one for business builders.
Facebook, by far, is the most versatile, of all the platforms.
Instagram- for me, this again, is a mixture of business and personal. I would say mostly personal, yet, I have no issue posting my business info there as well. So if you’d like to take a look at my Instagram, you will see lot’s of my life and some of my business.
Twitter – I love Twitter! I don’t use Twitter to build my business, but, don’t get me wrong, it is PERFECT for building your business. I have decided to have one Twitter account and it is used for my benefit! I follow business leaders to glean information from them. I share lots of their content on my feed. I also follow many, many musicians and fellow music lovers. This is my platform that I am the most free. And the most transparent. I generally don’t publicize my Twitter account to the world. I don’t mind people finding me there. But, it’s my little corner of the world. LOL!
Snapchat – For the people in my age group, they are really missing out on this tool. Snapchat is awesome!! The awesome thing about Snapchat is that they record quick videos or pictures, which you can save to your phone. One of my favorite features, is that it makes the playing field level. If you are working to break into the Social Media world, or the world of video, the best part of Snapchat is that everyone is simply working with their phone. No fancy equipment. Another great feature, is that you can see who your fans are!!! You can see who is watching your snaps. Are they watching everyday? Are you following them too? Talk about having the ability to learn your customer base!!
Here is a little video I did, talking about my favorite Social Media platforms, while walking around our cute little town!